It began, for many Indians, with a song.When Gangnam Style by Psy released in 2012, it seemed ubiquitous — at weddings, ...

Anatomy of an earworm Ever had a song just…lodge itself in your brain? You’re not alone! That’s an earworm, and science has ...

This massive hillside figure has mystified historians for centuries. Now, donations have secured the surrounding landscape ...

The Hallyu or “Korean Wave” that hit the world, including India, a few years ago has grown into a deluge, sweeping tweens, ...

In the age of TikTok, virality has become the music industry’s most valuable currency. Labels chase it, artists are pressured to manufacture it, and songs are often judged by their meme potential ...

Hallyu, the Korean cultural wave , isn’t just entertainment anymore. In the aftermath of the Ghaziabad tragedy, Medha Shri ...

The first season of “Squid Game” became the most watched show in the history of Netflix. And “KPop Demon Hunters,” which was nominated this month for two Oscars, is now Netflix’s most popular film ...

Fueled by the explosive popularity of the Netflix animated film "KPop Demon Hunters," the number of Americans studying Korean ...

K-pop culture, Korean films, Korean music, Korean shows etc – read the diary of the three Ghaziabad sisters who committed suicide on February 4, 2026, according to multiple reports. Turn the clock ...

The Korean Wave- known globally as Hallyu- did not crash into India overnight. Its earliest tremors were felt in the early ...

South Korean singer Aoora is a striking example of cultural crossover. Known for performing Hindi classics like Woh Kisna Hai in Mathura and covering Yeh Shaam Mastani, Aoora's social media presence ...

The recent deaths of the three sisters in Ghaziabad point to an acute obsession with Korea and Korean culture prevalent in ...