The early 2010s were an era of instant hits. From the “Harlem Shake” to “Party Rock Anthem”, digital platforms ushered in a new era of publicity – and virality. On July 15, 2012, South Korean singer ...
Its madcap music video with the now-trademark horse-riding dance was released on July 15, 2012. It focused on the local, poking fun at Seoul's wealthy Gangnam district -- but within weeks it went ...