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Super Bowl ads are as big a part of the annual tradition as buffalo wings, with brands shelling out enormous sums – over $10 million in 2026 – to secure commercial space during the big game.

Budweiser's 2026 Super Bowl commercial features the Clydesdales, a bald eagle, and Lynyrd Skynyrd's "Free Bird." The ad, titled "American Icons," celebrates Budweiser's 150th anniversary and America's ...

USA TODAY Ad Meter is back for 2026, letting fans vote on the year’s best Super Bowl commercials. Budweiser won back the crown last year with the famed Clydesdales, edging a heartstring-tugging Lay’s ...

With Super Bowl 60 fast approaching on Feb. 8, we're starting to get a sense of which stars will appear during ad breaks in the action between the New England Patriots and Seattle Seahawks. Companies ...

The “Super Bowl Greatest Commercials: Hall of Fame Countdown” broadcast is scheduled to air live from 8 to 9 p.m. ET on CBS and Paramount+. Fubo - Stream CBS, ESPN, ABC, FX, and more with Fubo. The ...

Super Bowl Sunday is one of the greatest days of the year — and not just because of football. It also serves as one of the best days for food and all-around entertainment. With well over a hundred ...

As an injured (and concerningly sad-looking) "Mean" Joe Greene hobbles off the field, a kid straight outta Sesame Street offers him a cold glass bottle of Coke. Greene downs it, throws the kid his ...

It's time for another Super Bowl and another batch of Super Bowl commercials, but let's take a look at how rock and metal has played into Super Bowl commercials of previous years. In this list we run ...

Super Bowl LX has come and gone, and the commercials gave us something to watch while the Seattle Seahawks mauled the New England Patriots. There have been some iconic Super Bowl commercials ...

Every year, brands try to outwit each other with their Super Bowl commercials. Whether humorous or heartwarming, some ads leave a more lasting impression than others. From Pepsi to State Farm, here ...