Heineken Experience is ranked #21 out of 28 things to do in Amsterdam. ... (the real brewery used for production sits on the outskirts of Amsterdam; this location is simply a museum). ...

The museum is situated in a townhouse between the Rijksmuseum and Van Gogh Museum. 14. Get A Heineken ... The brewery began ...

Accessible via Trams 3, 4, 12, 16 and 24. De Pijp, located about a mile south of central Amsterdam, contains the Heineken Experience, a four-level interactive museum located in the former Heineken ...

Heineken has entered into a three-year contract with the Van Gogh Museum in Amsterdam, where the Dutch company will deploy its flagship beer brand through ‘themed activities’.