There’s a reason why H.J. Heinz was once described by a biographer as a "marketing genius.” The story behind Heinz using “57 varieties” on its ketchup bottle is intriguing, even if the number is ...

In 77 years nothing like it had ever happened. Outsiders were to be invited into the family-owned H. J. (“57 Varieties”) Heinz Co. In Pittsburgh last week President Henry John Heinz II announced that ...

If you’ve ever wondered what a Heinz bet is, you’re in the right place. Named after the Heinz “57 varieties” slogan, it’s a six-selection wager consisting of 57 bets: 15 doubles, 20 trebles, 15 ...