But this time, it’s not just about beats, it’s about eats. Recent Grammy Award-winning producer Mustard has joined forces with HEINZ, creating a limited edition condiment collaboration called the Mustard x Mustard.

Mustard, who has long flaunted a diamond-encrusted HEINZ mustard chain, finally makes his love for the brand official with this flavor drop. Fans have been anticipating the collab for months, and HEINZ embraced the hype with a viral campaign remixing Mustard’s signature MUSTAAAAAAAAAARRRD soundbite into a ketchup commercial.

Looks like DJ Mustard, ahem, Mustard done found himself in quite the marketing opportunity, as he’s just struck a deal with HEINZ to become a part of an everyday condiment that people enjoy all over the world, and we aren’t mad one single bit.

It’s the first time Mustard has earned a nod in the latter category, a testament to both his longevity and the strength of his non-“Not Like Us” 2024 work, like the Faith of a Mustard Se ed album, which hit No.

Did you watch the Grammys tonight? If not, you missed out. From Beyoncé taking home Album of the Year for Cowboy Carter to rising star Chappell Roan winning Best New Artist to The Weekend and Playboi Carti performing,

Last night, during arguably the biggest night in music, Heinz and Grammy-winning producer Mustard announced a collaboration so inevitable it feels like the universe finally caught up. That’s right: Mustard (whose real name is,

But, if I think I’m too in tune with social media, then Heinz is in the same boat with me. Between its emotional support ketchup bottle—playing into the emotional support water bottle trend—the Deadpool and Wolverine ketchup and mustard bottle collectibles,