IAB Tech Lab's board announced Shenan Reed, global CMO at General Motors, to the board on Monday, and said it closely aligns ...

IAB Tech Lab, the global digital advertising technical standards-setting body, today announced that Shenan Reed, Global Chief Media Officer, General Motors (GM), has joined its Board of Directors, ...

The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

NEW YORK —The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort to modernize advertising ...

GM Global Chief Media Officer, Shenan Reed, joins the IAB Tech Lab Board as the first brand marketer to help shape the ...

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

New Standard Aims to Simplify Event Data Sharing and Improve Campaign Performance Across the Digital Advertising Ecosystem; Available for Public Comment Until Friday, February 20, 2026 NEW YORK, Jan.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging protocols propose – is the slowest path ...

IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

The media tech lead argues AI agents will upend media buying, data strategy and the adtech ecosystem faster than programmatic ...

Since its launch in 2023, Teads has had more than 4,000 CTV HomeScreen campaigns successfully activated. HomeScreen inventory reaches more than 500 million unique devices, and campaigns have been run ...