From Tony the Tiger to Compare the Market’s famous meerkat, the greatest mascots transcend advertising to become cultural icons. They build brand loyalty that lasts generations. And their ...
IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever ...
The reveal came alongside a new e-commerce store with merchandise revolving around the mascot, dubbed the “Orbi ... reach and visibility of Sphere’s brand.” In celebration of the launch ...
deployment by brands has shown what a powerful brand asset they can be. From Tony the Tiger to Compare the Market’s famous meerkat, the greatest mascots transcend advertising to become cultural icons.