IU has tried mascots in the past, but nothing ever really worked. The bison, Mr. Hoosier Pride, Ox the Bulldog, nothing ever ...

Mascots would sometimes change year-to-year or season-to-season based on how beloved by fans they were, but many became solidified brand identities in the 1950s and '60s, as iconic collegiate ...

The original Red and Blue starting lineup of Bulbasaur, Squirtle, and Charmander are here to keep you cuddled. Bulbasaur, the ...

The surprising addition to the Post Office and WHSmith stores has left shoppers feeling 'confused' as many thought the brand ...

This year, the luxury watchmaker adds a fresh twist by incorporating its iconic mascots into ... Heritage TAG Heuer’s mascots have played a key role in the brand’s global festive campaigns ...

Entries will be accepted from March 15 through March 22, 2025. The judging panel will evaluate each submission on creativity, ...

The reveal came alongside a new e-commerce store with merchandise revolving around the mascot, dubbed the “Orbi ... reach and visibility of Sphere’s brand.” In celebration of the launch ...

Everyone knows the Jordan headlines, from handing Michael Schumacher his debut in 1991, having a realistic shot of the 1999 ...

One of the oddest yet most prevalent topics in our culture today is companies becoming more “chronically online.” ...

Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Hoosky is a merchandise brand founded by Northeastern students that sells apparel featuring their logo — a cartoon husky.