The technology wasn’t where it needed to be. We weren’t going to put out something that was glitchy or didn’t sound natural,” said Megan Sheldon, managing director of operational services at Big ...

The Federal Trade Commission’s (FTC) advertising disclosure rules for “material connections” are not new. The FTC has long ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

San Francisco–based startup GIGR (doing business as Playad) said it has raised $5.4 million in pre-seed funding to accelerate the development of AI-powered marketing agents designed to help companies ...

2026 will be the year that we really start to see AI-generated commercials and marketing content everywhere. 2026 will be the year that we really start to see AI-generated commercials and marketing ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Uber Advertising announced an interactive advertising format that combines branded map displays with destination-specific creative that runs during the consumer’s entire ride. Following the map to ...

The holidays are coming, giving marketers an opportunity to revisit brand assets that have become familiar parts of the season in the same way that consumers dust off the same decorations they’ve been ...

At the end of the last century, business theorists B. Joseph Pine II and James H. Gilmore published their seminal work The Experience Economy. In it, they posited the idea that “goods and services are ...

With the increasing prevalence of connected TV (CTV) devices in homes worldwide, CTV is becoming a powerful advertising platform. This growing opportunity is reflected in the significant rise in its ...

In subreddits and X threads, commenters seem to be railing more and more against terrible visual effects and wondering why modern films and TV shows look so bad. But is that actually true? Let’s flip ...

A 2025 party for creators at the Xperion gamer space in Cologne, Germany Andreas Rentz/Getty Images for Apple TV+ The creator economy ad market will hit $37B this year, growing at four times the rate ...