Keynote speaker Brad Jakeman, the former executive vp/marketing for Federated Department Stores and Citibank marketing chief, cited JetBlue as a best multi-platform practitioner and used the carrier ...

NEW YORK – A JetBlue executive at Forrester’s Marketing 2016 Forum described ... While the airline has stepped into more programmatic strategies and digital venues, it is readjusting its ...

JetBlue's Q1 2025 performance demonstrated resilience amid economic challenges, with strong execution on its JetForward strategy driving operational improvements and premium product performance.