Among the earliest Jordan jerseys to ever hit the market, the North Carolina jersey he wore during his sophomore season ranks ...

"People think that I was. I just stood on the floor, jumped up, and spread my legs, and they took the picture. I wasn't even ...

After leaving Nike in 2024 and sitting out a few months to satisfy a non-compete agreement, Harlow was announced as the SVP ...

With the historic milestone in place, Curry Brand and Under Armour were quick to release a new commercial, dubbed "Carolina ...

The U.S.C. basketball star’s magnetism is generated by nowness, by the way she seems to embody an ever-refreshing present.

A week prior to the announcement Nike had already made it clear that its future is female by unveiling the brand’s first ...

The Tulane men's basketball team had huge finishes to both halves on its way to a hard-fought AAC tournament quarterfinal victory against Florida Atlantic on Friday, setting up a semifinal meeting ...

In Rapid City, Musselman learned how to manage every facet of a basketball operation. He turned a losing roster right away into one of the best in the CBA. Then, to save the team money, he took on ...

The NFL offseason is like a high-stakes game of musical chairs—except the music never stops, and the chairs are multi-million ...

Nike says this “modern shoe built on the air Jordan legacy” has “cloud-like cushioning and design elements that echo the AJ4.

According to Reddit users, this is the single most comfortable pair of Air Jordan shoes you can buy. That alone would get ...

Nike reigns supreme in the world of basketball sneakers, largely due to its legendary collaboration with Michael Jordan.