Kevin James' months-long fake teacher persona sets stage for 'Solo Mio' opening weekend success

Kevin James' stealth marketing for "Solo Mio" went viral as he posed as fictional teacher Matt Taylor on social media, ...
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Kevin James solo at the Super Bowl: What's behind the viral campaign

Should we be worried about Kevin James? The former "King of Queens" actor sat alone at the Super Bowl on Sunday with a sad ...
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Kevin James sits alone at Super Bowl as Matt Taylor, his "Solo Mio" effect goes viral

Kevin James appeared as his character, Matt Taylor from Solo Mio at one of the biggest sporting events in the world, taking the marketing to another level.