Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

Toy Fair 2025 featured no shortage of plush toys, but when it came to scouting out the best *new* collections, Atamas ...

Chief amongst these were the City and Friends lines, as per usual; they had dozens of new Lego sets each. However, Harry ...

Kids (and even grown-ups) around the globe just can’t get enough of this lovable Blue Heeler puppy and her imaginative ...

And for someone as iconic as Mario—the mustached Italian plumber in the popular Nintendo video games Super Mario and ...

LEGO is one of the most popular toys on the market ... the package to the moment you proudly display it. Over the years, Friends has grown into one of LEGO’s most robust original lines ...

Read more:Toys aren't just child's play. Mattel, Lego and others find 'kidults' bring in big business ... games and other toys based on other popular franchises such as Harry Potter, "Friends," ...

GameOn Chillicothe and Pop Culture Toys and Collectibles have both moved ... for players to test out games and extra rooms where friends can gather to play board or card games.

A line of toys designed to teach girls to build, Lego Friends, helped boost Lego above Mattel as the biggest toy company in the world in 2014. Then Hasbro won the Disney Princess business away ...