These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego has introduced what it describes as its greatest innovation yet; a 2X4 brick with a tiny computer inside that will play ...

Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

Big Spike's Cloudtop Challenge Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego sets, this time starring Princess Peach! From the clouds to the castle grounds, ...

A lego Super Mario - Yoshi's Gift House Expansion Set Review by Bricks 'O' Brian! Discover another wave of Super Mario lego sets, this time starring Princess Peach! From the clouds to the castle ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Lego spokesperson Jack Rankin suggests the tags can lead to more creative forms of mix-and-match play. When kids tried an ...

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...