Godspeed.

Lego on Tuesday reported a 12% jump in revenue for fiscal year 2025 and reported consumer sales that far outpace the broader toy industry.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Lidl's LEGO sets land in stores this March. From LEGO Friends to LEGO Technic, there's something to appeal to every kind of ...

The CaDA Master Mercedes-AMG GT3 is one of the most complex brick builds currently available, but a very rewarding one at that.

A custom No Man's Sky build catches the attention of the game's community, and fans want it to become an official LEGO set in ...

The indoor roller coaster debuts March 6 as part of the new Lego Galaxy themed land at the Carlsbad theme park.

The new Galacticoaster is the ride I’ve always wished Legoland California would build that appeals to all four quadrants of a young family — the smallest toddler eager for adventure, the tween ready ...

How cute!

The LEGO Group has delivered record results, increasing its market share. The Danish company today reported earnings for the full year of 2025, achieving double-digit growth in revenue and operating ...

LEGO's partnership with F1 continues this season with a 1:8-scale model of last season's winning car and the helmets of two fan favorite drivers.

Strong demand for Building Sets, a record product lineup, and global manufacturing expansion fuel another growth year for the category leader.