DeepSeek's friendly whale hearkens back to a more playful era of tech branding—and it might just be the disruptor the AI ...

While brands experimenting with logo placement is nothing new, a growing number of companies are embracing this approach. In recent months, Heinz, Kellogg’s, Tesco and McDonald’s have all ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

One month into the methodical removal of several crumbling IBM-Endicott buildings, a key symbol of the company's early history is gone.

The company registered another logo with just the concentric Ds in September 2020 for clothing, and another trademark for the logo with the star in the middle was registered in April 2021 for an ...

OpenAI has rebranded its look with tweaks to its signature blossom logo and a new typeface called OpenAI Sans, hoping to have a more approachable and human image.