Alison Murdock is the founder and chief marketer at Trusted CMO which provides foundational marketing strategy and execution for startups. "Pipeline" is far more than mere sales jargon; it serves as a ...

Learn how Activities, Interests, and Opinions (AIO) help define consumer psychographic profiles, enhancing targeted marketing strategies by understanding customer behavior.

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Recessions are defined by reduced spending. First, consumers ...

Most advisors know they should track their key marketing activities—it’s no secret. And while activity tracking is basic in theory, implementation takes an incredible amount of self-discipline. It’s ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

Opinions expressed by Entrepreneur contributors are their own. Want to help your company stand out from the crowd? There’s one strategy that goes beyond the reach of ads or traditional digital ...

Senior marketers say they are doing a good job of continually testing and iterating on their digital marketing activities but are struggling with integrating all touchpoints, according to recent ...

Not all marketing is created equal. Some strategies are designed to yield results in the long term, but your average business owner doesn’t always have that long to wait. According to Statista, 21.6% ...