Doubleverify has introduced a new attention measurement tool that will first launch on Snap.The announcement:DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, ...

U.S. large-cap growth has been outperforming this quarter, thanks in part to unusually strong contributions from a few single ...

Al Pacino might be one of the greats, but the actor has expressed his admiration for another performer who he thinks trumps ...

TelevisaUnivision, Dentsu backing the holistic audience measurement and attribution solution for sports and live ...

Relo Metrics and VideoAmp has announced the official launch of Total Sports Performance, a next-generation measurement and ...

Optical test and measurement systems remain underappreciated, despite being vital as operators and vendors expand performance ...

Here are four strategies to help you reclaim your definition of success, measure it with precision, communicate it with ...

A major change in U.S. executive pay over the past 20 years has been the replacement of stock options with performance shares ...

SEO KPIs are metrics used to measure SEO performance. Typically, SEO KPIs track visibility or traffic and how it fares in relation to your SEO goals.

In the age of AI, what gets measured gets automated. As models grow more powerful, any task that can be turned into data—from ...

By applying the same countercyclical wisdom as investors do during a downturn, the most successful companies don’t cut ...

Powered by AI and proprietary member data, Omni‑Impact goes beyond traditional attribution to reveal full impact of media ...