New Balance has a new global ambassador in global superstar Rosalía.

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Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

You read that right. These simple-looking New Balance "Flagg Day" shirts will cost you $75. Never mind that Fanatics is selling adult Cooper Flagg Dallas Mavericks replica jerseys for only $5 more.

The NBA will begin welcoming its new rookie class with the start of the 2025 draft tonight.The Dallas Mavericks bucked huge ...

And Flagg, who signed with the brand before his first college game, will be a crucial part. The company is already selling “Flagg Day” apparel and featuring him in ads.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its boldest basketball marketing push yet.