These affordable models will wear new nameplates and pack a variety of powertrains, from gas engines to electric motors.

The five all-new models "will be across our lineup of cars, trucks, SUVs, vans, and it will be multi-energy," according to Ford's Andrew Frick.

Ford plans to add more lower-priced vehicles to its lineup, promising five new products by the end of the decade including a ...

Ford is promising to introduce more affordable vehicles over the next few years, including five priced under $40,000. Ford ...

Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...

The average new vehicle MSRP in America exceeded the $50,000 mark last year, but Ford wants to help bring that curve down ...

Ford pledges five new sub-$40k models by 2030, starting with an electric pickup, to fix a lineup left barren by the death of ...

Ford will unveil several models priced under $40,000 by 2030 and one of them should be the $30,000 pickup truck that will sit ...

Ford has promised US dealers five new models at more affordable prices – which could help expand Ford Australia’s range.