The UCLA women look to avenge their loss to Louisiana State in the NCAA tournament last year and advance to the Final Four.

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

When Devin Booker became Nike Basketball’s 24th NBA signature athlete in 2023, the company’s staff honored him with a ...

Two Wyoming families who have rooted against each other on the basketball court in their home state ran into each other Saturday in Spokane. This time, the Cox and Wagner families had common rooting ...

The Duke Blue Devils have punched their ticket to the Final Four with a win over Alabama in the Elite 8. The Blue Devils won 85-65, continuing their run as the most dominant team in the NCAA ...

JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts. USC faces Kansas State ...

JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts. USC faces Kansas State in the Sweet 16 ...

Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

The color of the pants is black, and available sizes range from S to L. "I love these pants," says a happy shopper. Nike says ...

ICYMI, women’s sports have been having a bit of a moment. From tennis to basketball and soccer, people are glued to their ...

The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing ...

The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...