Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower ...

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

The media mix of the near future will be shaped less by frequency and reach, and more by signals, context, and influence. AI ...

The printing of the newspaper, which was first launched in the 18th century, will no longer be carried out on Shetland.

The Advertising Club Madras has announced the 43rd edition of advertising awards called ‘MADDYS’ with a revamped, process-driven format. It is themed “AI vs AI - Awesome Ideas vs Awesome Ideas”which ...

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Manitoba’s November 2024 speech from the throne noted, “One of our society’s most important freedoms is freedom of the press.

Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their ...