Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to ...

Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower ...

Google Ads’ new AI Max match type gives advertisers visibility into automated search performance, enabling clearer ...

Walk into just about any local business in Aspen and you’ll find a familiar scene: a well-worn stack of glossy magazines on ...

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check ...

Many of the apps and social media platforms you use every day may not charge you money, but often there is a price to pay – ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

W ith a relatively small but highly engaged media market, Finland’s Sanoma operates in a self-contained digital ecosystem.

Worried about how much of your data is being collected? Most manufacturers will collect at least some form of your data. Here ...