Product sampling may not have posted the double-digit growth of recent years in 2000, but the tactic remains vital to many brand plans as marketers devise increasingly creative ways to pass out the ...

At Gordon Grade Coffee Company's office in Midtown Manhattan, 2,000 individual servings of Dr. Drip's eco-friendly premium drip coffee are ready to be shared with the masses. The start-up plans to ...

Advertisers serve ads to try and sell products. But what if they skipped over the ad completely and instead just handed products straight to the consumer? That’s the idea behind Swish, a startup that ...

For years brand marketers have used product sampling to introduce new products and solicit consumer feedback. That technique remains viable, but has advanced with the explosion of digital solutions.

It would be intuitive to think that companies in the business of providing product samples to consumers on behalf of consumer brands and retailers would have been largely upended by the Covid pandemic ...

We’ve done product sampling for a number of clients, and it’s a very effective way to influence buying behavior for a brand. An Arbitron* study indicates that 2/3 of people will take a free sample ...

Many types of businesses use product samples to allow potential and prospective customers to experience their products in hopes of enticing them to buy. Restaurants, for example, might offer free ...