Nike is the overwhelming number one sponsor, repping half of all the men's teams and more than 54% of all women's teams. That ...

Video clips of Fredette’s most audacious shots instantly set social media ablaze. Kevin Durant described Fredette as the ...

In early 1993, Michigan basketball coach Steve ... to Pepsi, to Reebok, to Icy Hot. That would have started when O’Neal was at LSU had the NCAA allowed it, marketing experts say.

Before the Tar Heels take the court against San Diego State, Davis took to social media, sharing an NIL deal he has signed.

Duke and Houston retained their respective spots at No. 1 and No. 2 in the latest AP Top 25 college basketball poll released ...

There are 14 teams that were in the preseason AP Top 25 men's college basketball poll that are no longer in the rankings this week.

This sense of unease is part of an odd dynamic playing out as metrics take over the conversation in college basketball, particularly when it comes to the NCAA tournament selection process.

New “Mascot Mode” for Bracket Challenge and Redesigned Boss Button for the 2025 NCAA Division I Men’s Basketball Champ NCAA March Madness Live Serves as Digital Hub for an Immersive Viewing ...

Providence will host the first and second rounds of the NCAA Men's Basketball Tournament. The city will host eight teams and expects thousands of fans and millions in revenue. Providence College ...

Check out the latest NCAA Tournament projections for Tommy Lloyd and the Arizona basketball team in the March Madness bracket. Need a break? Play the USA TODAY Daily Crossword Puzzle. Should ...

The NCAA basketball tournament begins this week and we're finding out where our local teams will play. The University of Nebraska Omaha is celebrating a milestone: Its first bid into The Big Dance.