This article is by Jeffrey K. Rohrs, VP of Marketing Insights for the Salesforce ExactTarget Marketing Cloud and author of AUDIENCE: Marketing in the Age of Subscribers, Fans, and Followers. For more ...
Seth Godin, an influential figure in modern marketing, has revolutionized the industry with concepts like permission marketing and content marketing. His books, such as "Permission Marketing," "Purple ...
Seth Godin's book, “Permission Marketing: Turning Strangers Into Friends and Friends Into Customers” has revolutionized the way marketers perceive their customers, allowing them to “get in front of ...
One way to understand what needs fixing in health care is with a marketing book, Seth Godin's Permission Marketing. In his 1999 classic, Godin identifies various levels of permission consumers give ...
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