Campaign total budgets reduce manual pacing for short-term promotions across Search, Performance Max, and Shopping. Direct Offers test how discounts surface earlier in AI-driven shopping decisions.

Google announced a protocol for shopping agents as it tries to secure its position in AI-powered commerce. Retailers have been creating AI agents to connect with everything from customer service to ...

Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems. Google today unveiled the Universal Commerce Protocol (UCP) ...

With a strong fiscal base, a high average per capita income and a strong shopping culture, Kuwait looks set to rebound from a period of stagnant growth caused by declining oil prices. While the local ...

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