Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Adidas have seldom disappointed when developing new jersey designs for Real Madrid over the years which is a monumental ask ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...

Ajax is one of those quintessential clubs whose home kit is immediately recognizable to nearly every soccer fan on the planet ...

Lionel Messi shines at Inter Miami, but his talent isn't the only thing that's massive—his contract and salary break records.

Rutgers basketball had Dylan Harper and Ace Bailey and missed the NCAA Tournament. Steve Pikiell and the athletic department have to learn from it.

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Gulden also reflected on the legacy of past Liverpool kits designed by Adidas, stating that some of the jerseys from their previous collaborations were among the greatest ever created. He added that ...