Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

Adidas have seldom disappointed when developing new jersey designs for Real Madrid over the years which is a monumental ask ...

Liverpool Football Club have agreed a multi-year partnership that will see the sports brand becoming the club’s official kit ...

In a celebration of heritage and history, Ajax and adidas have unveiled the 125th-anniversary edition of one of football’s most iconic kits. A design that pays homage to the club’s roots, the special ...

Rutgers basketball had Dylan Harper and Ace Bailey and missed the NCAA Tournament. Steve Pikiell and the athletic department have to learn from it.

British media reports indicate that the deal between Adidas and LFC is a five-year agreement worth over £60 million ($77.4 ...

Ajax is one of those quintessential clubs whose home kit is immediately recognizable to nearly every soccer fan on the planet ...

Deep Integration from Equipment to Values The partnership between Adidas and Liverpool began in the 1970s, and this will mark their third comprehensive collaboration, effective from the 2025-26 season ...

Lionel Messi shines at Inter Miami, but his talent isn't the only thing that's massive—his contract and salary break records. With wages, bonuses and deals, his fortune keeps growing. Check out his ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...