For every charming chalet-filled village, there’s a contemporary city center full of Michelin-starred cuisine and luxury ...

Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star hotels also contribute a good deal to the rest of the economy, spending ...

Switzerland Tourism is moving beyond growth numbers, focusing on sustainable travel and targeted experiences for key segments ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it ...

U.S. News Insider Tip: Visit the Pradaschier toboggan run in Churwalden at the Lenzerheide Arosa recreation area near the ...

For the tourist industry in particular, it's an opportunity. In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than ...