Imagine snow-capped mountains but printed on a headscarf that you can wear. Switzerland Tourism’s latest campaign saw it ...

Instead, the focus is on quality, service, and added value, like those ski butlers. In exchange, guests who come to five-star ...

Planet Cruise’s list of best astro-tourism locations was topped by Interlaken in Switzerland, with Iceland’s capital ...

While countries around the globe battle overtourism, Switzerland is focused on trying to attract more affluent holidaymakers.

For the tourist industry in particular, it's an opportunity. In Switzerland, which has long cultivated a reputation for understated luxury, the number of five-star hotels is increasing faster than ...

The Legendary Bec de Rosses Just one event is left on the docket for the 2025 Freeride World Tour, and Verbier, Switzerland ...

I explored Midway, Utah, where I stayed in a European chateau and discovered a downtown filled with Swiss architecture.