The meeting is expected to take place for an hour at the BCCI’s headquarters in south Mumbai and will be followed by sponsor ...

IPL's rising valuation, media rights, sponsorships, and franchise fees have driven BCCI’s income growth, helping it become a ...

The customary captains’ meeting and photo shoot ahead of the inaugural ceremony will not be held in Calcutta, the host city ...

BCCI rules the cricket world on the basis of its wealth. This organization, established in 1928, is continuously increasing ...

With India's first-ever triumph in a global cricket event, Kapil Dev's team proved their mettle against all odds and brought ...

Skechers has signed Indian cricketer Jasprit Bumrah to endorse its cricket footwear. Bumrah will feature in marketing ...

Skechers has expanded its roster of cricket athletes by signing Jasprit Bumrah. The India National Team and Mumbai Indians ...

India’s triumph in the Champions Trophy final against New Zealand was another historic moment in their cricketing journey.

With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand war?

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