Advertisers and publishers often act like sworn enemies. Our failure to prioritize collaboration and build positive value has ...

In pediatric dentistry, you have two audiences: the child (consumer) and the parent (customer). Your branding must appeal to both.

The agency world is under siege, but AI isn't the biggest disruptor. It’s something much more insidious: the commoditization ...

The Bar Council of India has warned advocates and lawyers that they will face disciplinary actions for advertising their ...

Officially, Innovid is the name of the global ad tech business under Mediaocean.The announcement:Mediaocean, the foundational ...

President Donald Trump has fired two Democratic members of the Federal Trade Commission, intensifying efforts to exert his ...

The Tech Lab is releasing an open-source framework for server-side ad management that moves programmatic mechanisms out of the browser.

Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for ...

The Social Security Administration's plan to require in-person identity checks for millions of new and existing recipients ...

“Moonlighting continues to be a pressing issue for ad agencies, driven by the growing ... significant time being spent on website etc. with the use of workforce analytics. Something as simple ...

Google enables marketers to target people with serious illnesses and crushing debt—against its policies—as well as the makers of classified defense technology, a WIRED investigation has found.

Mediaocean has announced that Innovid is the official name for its global ad tech business, following the merger with ...