Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Eli Craig's 2010 horror comedy Tucker & Dale vs. Evil wasn't a huge hit at the box office, but it went on to have a long life as a modern cult classic. A bunch ...

Boston Celtics superstar Jayson Tatum’s Achilles rupture forced a quick Hollywood pivot. An ad promoting the July 11 release ...

As stated before, Zaslav presided over a Q1 Earnings call in which he provided some insights into the DCU. In the call, he revealed the four heroes who will serve as the beating heart of the DCU: ...

James Gunn has shared a positive update regarding the future of Wonder Woman in the DCU. Previously, Gunn announced that the ...

Gal Gadot played Wonder Woman in the DC Extended Universe, and it’s now been officially announced that she’s going to be one ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...

As Max re-rebrands to HBO Max, Magnolia Network's programming on the streamer expands this month with the addition of Joanna ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses and ...