Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell may be making its laptop names boring and unoriginal, but the new Dell Pro 14 Premium is keeping things exciting with ...

Rather than going by nonsense names like "XPS" and "Inspiron," every Dell machine will now be separated into three categories ...

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...

Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...