Apple chooses Google's Gemini AI for Siri
Digest more
Google's Gemini, in a pristine state, will power Siri and the broad Apple Intelligence stack. The foundations are ready, but the execution could be better than expected.
Apple has been searching for a solution to problems with Siri for years, and is banking on Google's Gemini for an upgrade.
Apple Inc. to add Google Gemini AI to Siri—could spur iPhone upgrades, but $1B/year costs may hit profits. Click for this AAPL update and see why I remain bullish.
Apple's deal to integrate Google Gemini AI into Siri is a temporary move to buy time, tech analyst Ming-Chi Kuo believes.