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Fashion giant H&M plans to use AI clones of its human models. Not everyone is happy
Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...
H&M's Plan To Use AI Clones Of Human Models Sparks Backlash: "Nothing Is Authentic"
The clothing retailer said the models would retain rights over the digital replicas and their use by the company.
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H&M ‘AI Generated’ Clones To Replace Human Models, Here’s How The Internet Is Reacting
H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...
Spot the difference! Fashion brands embrace AI to digitally clone models
H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...
Fast fashion brand to introduce AI digital twins of models
H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.
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‘Digital twins are not the enemy’ — H&M's AI influencer models spark debate
Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...
H&M reveals plans for an AI model 'digital twin' scheme that may prove controversial
H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...
H&M to create digital clones of models using AI
H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.
Look Again: That H&M Model Showing Off a New Look May Be a Digital Clone
The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.
H&M's Controversial Move Towards AI-Generated Models: A New Era in Fashion
If brands choose to use AI-generated imagery over traditional photography to cut costs, significant portions of employment could be threatened.
From Google's new large language model to H&M using AI models: A few big AI innovations take centrestage
From new models to transformative applications, the AI landscape saw a lot of activity. Google, OpenAI, DeepSeek and other ...
H&M Embraces AI: The Use of Digital Clones in Marketing
In a groundbreaking move, fashion retailer H&M has announced its plans to utilize artificial intelligence (AI) for creating digital "twins" of 30 models. This initiative seeks to modernize marketing ...