Fashion giant H&M plans to create artifical intelligence (AI) clones of its models this year, raising yet more questions for ...

The apparel chain plans to use AI images digitally created from real people to showcase its clothes in an upcoming ad ...

The clothing retailer said the models would retain rights over the digital replicas and their use by the company.

H&M is not the first brand to experiment with AI-generated marketing. Fashion companies such as Hugo Boss and Levi Strauss & ...

H&M is the latest company to pursue a trend that has unsettled some fashion industry insiders. As the use of images generated ...

The widespread adoption of AI tools has been pretty worrisome for many industries, and things are not going to change anytime ...

H&M plans to use AI to create digital 'twins' of 30 models for marketing, retaining models' rights and compensating them.

The response has been expectedly mixed. While some AI enthusiasts are excited about the possibilities of the technology ...

Following the news that fashion retailer H&M will use AI to create digital 'twins' of 30 models, PRWeek asks if it's a good ...

H&M has revealed plans to use AI to create digital versions of 30 real life models to use in its advertising materials. These ...

H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models.

The Swedish retailer H&M said it was exploring the use of artificial intelligence in producing “digital twins” of models.