Sellers has previously partnered with EA Sports, Cheez-It, Collegiate Legends action figures and Raising Canes, among others.

The 2025 season opener is almost here for South Carolina football. Here's a breakdown of jersey numbers for the newcomers, ...

Dante Moore was included in Beats by Dre's 2025 'Beats Elite' class, signing an exclusive deal alongside eight other college ...

Shane Beamer and the 13th-ranked South Carolina Gamecocks are looking to build on last season's strong finish for a ...

The expected heir to LaNorris Sellers, Air Noland remains in a race for third-string QB less than two weeks before the ...

It’s time for the final vote. Who will be the BTSC’s readers vote for quarterback they most want the Steelers to draft?

Alabama football wide receiver Ryan Williams can add another top brand to his list of Name, Image and Likeness deals.

Clemson and South Carolina do not have to disclose salaries of their athletes that start this year with revenue sharing. Here's why.

South Carolina head coach Shane Beamer expresses his confidence in quarterback LaNorris Sellers. The South Carolina Gamecocks are less than two weeks away from ...

The South Carolina native shares his predictions for the 2025 season, including the playoff, national champion, and Heisman winner.

Rhoback is the latest company to announce an NIL deal with South Carolina quarterback LaNorris Sellers, who has been a ...

Questions South Carolina needs to answer on offense before the start of the season. The South Carolina Gamecocks are less than two weeks away from kicking off ...