Alaska Airlines is out with its long-awaited new loyalty program, Atmos Rewards, which combines the former Mileage Plan and HawaiianMiles programs.

Alaska Airlines said Starlink internet would be free for all loyalty members, as it doubles down on a key customer segment.

Approximately one-third of Gen Z and millennials surveyed by Gale said they stopped using a loyalty program because it felt impersonal.

Restaurants can choose from visit-based or spend-based rewards programs, and customers can accrue points across multiple channels, including in-store.

An Accenture study finds that the perceived value of loyalty schemes is dwindling among consumers. AI could help hotels turn things around.

Carnival just overhauled their loyalty program, leaving many dedicated cruisers shocked as their hard-earned perks vanished overnight. But this change isn’t exclusive to Carnival. In today’s video, we unveil the truth behind cruise loyalty programs and reveal the hidden costs they impose on you.

Chipotle Mexican Grill (CMG) announced it is bringing more value to college students than ever before with a new Chipotle U Rewards program

The fast-casual chain is launching its first loyalty program specifically for college students. With about 250 restaurants near a campus,