News

While kids like Hot Wheels because they look good and go fast, collectors are buying back their childhoods by investing in rare toy cars.
Mattel, the toymaker behind Barbie and Hot Wheels, is laying off 120 workers from its El Segundo headquarters, according to a notice provided to state and local officials.
Why Mattel Aims to Be In the Driver’s Seat For Its Films and TV Shows The toy giant's film division has 200 potential titles it could look to develop: "It’s the double-edged sword, because we ...
Before you can take a Tesla Cybertruck for a test drive, you'll be able to take two Hot Wheels versions for a spin. Will these be hot Christmas toys?
Hot Wheels are hot again. Parent company Mattel is now worth more than GM. Got an old Beach Bomb VW model in the attic? You're rich!
From UNO to Barney to American Girl movies, Barbie has started Mattel's upcoming cinematic universe and it already has 16 films on the way.
Mattel is specifically tying the app to Hot Wheels City, a set of 12 different mini-tracks that can all connect with each other's track. So kids will be able to pick a few they like and make a ...
Hot Wheels sales are on fire, powered by adult collectors and nostalgia The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.
The Mattel Brick Shop will focus on cars, at least for starters. Each kit is accompanied by a matching 1:64-scale Hot Wheels vehicle and contains extra parts such as a second set of wheels to ...
Hot Wheels is rolling out toy versions of Tesla’s futuristic Cybertruck — including one that can simulate a cracked window. Toy giant Mattel launched pre-orders for two remote-controlled Cybe… ...
Elliot Handler, 95, a pioneering toymaker who co-founded Mattel and invented Hot Wheels, died July 21 of undisclosed causes.
Mattel and F1 are launching a collection of complexly designed model Hot Wheels with the aim to “connect fans to the true ...