College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from ...

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media.  Despite UNC being out of March Madness, Davis has used his fanfare ...

Whatever misgivings Kevin Willard may have had about coaching basketball at Maryland, Buzz Williams' arrival shows the job is ...

Michigan State men's basketball felt the negative effects of the transfer portal more than it has ever before -- in just the matter of a day. The Spartans were ...

Jack Nicklaus is the Golden Bear again. The golf legend won back his brand identity in a recent court ruling that allows him to benefit off his NIL.

Only Power 4 teams qualified for the men’s Sweet 16. The post In the NIL Era, College Basketball’s Biggest Programs Keep ...

Per On3's Pete Nakos, Rebels coach Chris Beard turned down an offer to coach Texas A&M and is staying in Oxford. According to ...

College basketball continues to be the go-to sport for name, image and likeness deals, according to a new report from sponsorship data company SponsorUnited.

Kitty Henderson says her name, image and likeness deal with Moolah Kicks has been a perfect fit. For most of this season, the ...

Kate Martin was at Iowa for six years. When she got there, NIL didn’t exist. When she left, people were paying money to wear ...

"Instead, multiple top guards have landed deals north of $2 million. The surge of spending comes as basketball war chests ...