Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy.

In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take a moment to breathe before the next wave ...

Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a decision to end early pricing for loyal customers. Old plan is back. In April, ...

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality ...

Metadata and tags are two essential yet commonly confused elements in digital asset management (DAM). In the context of DAM, metadata is the link that connects objects, and tags are user-defined ...

It’s January. The budget is set, campaigns are in motion and teams are executing the plan you spent months building and defending. You think you have a solid approach, and then management asks tough ...

The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use be disclosed in advertising?

Adobe’s first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. Between Nov. 1, 2024, and Dec.

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one ...

Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced ...

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.

Customer relationship management (CRM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.