Marketing — particularly martech — often behaves like the fashion industry. Every year, sometimes every season, a design from a significant fashion label emerges that fast-fashion brands rush to copy.

In martech, momentum is often mistaken for progress. That pause feels especially welcome in this space. With all the disruption and change, it can help to take a moment to breathe before the next wave ...

It’s January. The budget is set, campaigns are in motion and teams are executing the plan you spent months building and defending. You think you have a solid approach, and then management asks tough ...

The IAB is stepping into the AI accountability conversation with a new framework aimed squarely at one of marketers’ biggest open questions: when, exactly, should AI use be disclosed in advertising?

Dirty data damaged marketing — not because it was messy or incomplete, but because it trained systems to misunderstand people with confidence. Partial signals were treated as truth. Inference replaced ...

Most of your best buying signals show up late in the sales cycle, but they’re invisible if the right contacts never make it into your CRM.

California’s Delete Request and Opt-Out Platform (DROP) — a first-of-its-kind statewide system — officially launched on January 1, 2026, allowing residents to submit a single request to have their ...

I’ve written that the AI panic we’re living through feels a lot like the dawn of the commercial internet, full of promise, panic and policy gaps. Well, here we go again. In late 2025, President Trump ...

As organizations invest heavily in martech and personalization, marketing leaders face a familiar challenge — turning those investments into real business impact. Despite increasingly sophisticated ...

Connected TV and OTT news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.