This article argues for a paradigm shift in the use of AI in marketing: Efficiency should not be the primary goal of AI deployment. Instead, it should be quality. The quality of the customer journey.

AI agents are hyped as the future of work, with CEOs predicting they’ll replace significant parts of the corporate workforce. But a recent Carnegie Mellon study shows that reality hasn’t caught up: ...

Data, Insights and AI – we are in a new business world and management is evolving too. This article will help you understand the future of management. We all know that data is great and insights are ...

This framework of 10 principles is intended to help both businesses and governments to implement AI in a better way and with less risk. By now, we all understand that AI is everywhere, and after the ...

Learn why AI is redefining the competitive landscape and how to build a resilient strategy that can create a moat to protect your business from emerging threats. For the past century, businesses have ...

Explore 13+ AI threats, from biases to superintelligence. Understand risks, future challenges, and how we can prepare for AI’s evolving impact on society. As a futurist (fancy word for “Strategic ...

From MySpace to TikTok: social media has changed rapidly in 25 years. This article shows the most important milestones, current trends and how the platforms have shaped our communication – a look back ...

Explore RedNote (Xiaohongshu), the Chinese social media platform that is attracting U.S. users amid TikTok uncertainty. Learn how it works and how it even bridges East and West cultures. In an ...

In the digital economy, process automation is a critical factor for operational excellence. Intelligent systems take over some of the control of recurring everyday tasks. The key advantage: they are ...

WealthTech firms are ready to potentially shake up Southeast Asia. A McKinsey survey revealed that up to $700 billion of wealth from mass affluent and high-net-worth individuals throughout the Asia ...

According to Gartner, 80% of AI projects fail after the proof of concept. Find out how to avoid the PoC Technological advances have brought companies to the point where digital processes are no longer ...

Intercultural competence promotes communication, cooperation and innovation in the global economy and creates an inclusive corporate culture. How can companies be truly successful in a globalized ...