Although it may be time consuming up front, determining a target market allows you to focus your marketing efforts in the most cost effective way possible. Begin by clearly defining your product or ...

Every organization has its own culture. Almost everything that affects an organization's ability to compete and respond successfully to changes in the external environment – ultimately, the ...

In a globalized economy, cultural sensitivity is essential. Understanding and knowing about cultural differences is a crucial skill for succeeding in business. Understanding language nuances, ...

In today's global economic system, companies need to diversify to remain competitive. The benefits of a diverse workforce go beyond political correctness. Bringing in people with different backgrounds ...

With more than 1 million restaurant locations in the U.S., according to the National Restaurant Association (NRA, it's clear that eating out is part of American culture. If you're opening or ...

Who doesn't love the smell of fresh bread? Is there a better diet-busting indulgence? Probably not. The bakery industry is a huge business that caters to people's weaknesses for tasty breads, cakes, ...

Growing a business requires setting short- and long-term goals. Often the short-term goals are the steps necessary to achieve the longer-term goals. You can choose related areas such as advertising ...

There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a formal organizational structure. Organizational ...

When you first enter or are in the business world, you must know how to dress appropriately for any given situation. What you wear for an interview or career fair is likely to differ from your ...

Companies that are growing are always on the lookout for new opportunities. Some of these opportunities present themselves in new countries, while others exist right here at home. In either case, ...

Dissonance in marketing causes a conflict or tension within a consumer considering a product purchase. This is usually an uncomfortable feeling for the consumer and usually leads to the buyer taking ...

Without a go-to conflict resolution technique for your workplace, two very different individuals may have a hard time communicating while under stress. That's why it's essential for managers and ...