In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...

Wavemaker, Spark Foundry, PHD emerge as top media agencies, as per New Business Barometer for 2024 by COMvergence.

Having joined the tech giant in March 2013, Neary has been key to Meta's regional expansion in Asia Pacific, driving audience ...

With demand for luxury housing on the rise, personalised messaging, exclusivity, and experiential marketing have emerged as ...

Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on ...

Radio revenues grow 9% in 2024 to INR 2,500 crores; digital media ad revenues expected cross INR 1 lakh crores in 2026, finds ...

Reactive advertising keeps brands in the cultural conversation, but does it build loyalty or just fuel fleeting buzz? As ...

Names Dan Hagen as the group’s global chief data and technology officer and Jamie Seltzer as the global chief data and ...

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media ...

Group has shifted towards non-advertising specialisms.

The duo plan to combine AI-powered consumer research and human insights to provide brands with in-depth, and actionable data.