In retail sales, while RMNs offer potent targeting capabilities, advertisers can turn their campaigns effective by deploying ...
As India’s ad market evolves, CCI's raids on global agencies and broadcasters raise concerns over price collusion, media ...
Following a strong opening for 2025 in January, the Indian box office retained momentum even in February 2025, with domestic ...
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they ...
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EXCLUSIVE: Grove B2B will focus on APAC-wide advisory-to-activation, as the agency hopes to break the traditional legacy B2B ...
Raised in chaos, shaped by algorithms, Interbrand India and South Asia’s CEO wonders whether the young truly cynical, or just ...
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