Alexandr Wang, the chief AI officer at Meta, announced in a post on Threads on Friday that the company has partnered with ...

By combining WhatsApp-enabled aarti booklets with authentic festive treats, the brand becomes the modern-day companion for ...

Sajith Sivanandan, who currently serves as President of Jio Mobile Digital Services, will take on the new role from September ...

It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well ...

Courtney Boyett comes from the localisation segment of the content industry, having recently worked in business development ...

Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ...

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days ...

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers ...