Courtney Boyett comes from the localisation segment of the content industry, having recently worked in business development ...

Cross-brand collabs thrive on surprise, shared fan bases, nostalgia, hype and cultural relevance—blurring the line between ...

It’s not just the volume of brand deals that’s rising—industry experts say deal values have surged by 15–25% as well ...

A decisive milestone in WinZO’s mission to export Indian technology and gaming innovation, intellectual property, and talent ...

In an interview with e4m, AdOnMo co-founders Sravanth Gajula and Sandeep Bommireddi discuss the company’s journey, gaps in ...

Sapna Desai, CMO, ManipalCigna Health Insurance, on why consumer-first storytelling, seamless experiences, and a balance of ...

Brands across sectors increasingly experimenting with gamified creatives to reduce ad fatigue, share industry watchers ...

Rajiv Dubey — Vice President, Head of Media, Dabur India, writes on how the advertising landscape has changed, and his vision ...

Fantasy sports giant Dream11 has reportedly decided to step away from sponsoring the Indian cricket team. The move comes days ...

Enterprise generative AI is catching up fast because brands are able to stitch insights and actions in real time, while optimising messaging, channels, and offers ...

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash but also regulatory scrutiny ...

PUMA is putting the spotlight back on one of its most iconic sneakers with a fresh, culture-first campaign for Speedcat with ...